Transmedia, Branding, Instrallation

Chroma is a color museum located in San Francisco Bay area. The Chroma Museum is a space that celebrates different artistic expressions of color through painting, interaction, psychology, and science.

Type 5 : transmedia
FALL 2017
Professor : Brad Bartlett
Special Thanks : Yuma Naito

                                  Clint Disharoon

 
 
 
 

Logo : Color is used in our subconscious everyday.
The logo is inspired by the notion of choice executed with sliding color values of RGB and CMYK.

Design : During my research, I step upon a name list of all colors and I got impressed excited by how much spectrum of color there is and the names are very interesting because colors are subjective but at time can be use objectively. So I wanted to showcase the colors in a form of my brand.

Design : The color system that was applied to different facets of communication was inspired by the kinetic-optic artist Carlos Cruz-Diez. He is a contemporary theorist of color whose artistic proposal is based on four chromatic conditions: subtractive, additive, inductive and reflected color. His research challenges a new way of thinking about the phenomenon of color which is constantly expanding our perception of the world.

Design : The color system that was applied to different facets of communication was inspired by the kinetic-optic artist Carlos Cruz-Diez. He is a contemporary theorist of color whose artistic proposal is based on four chromatic conditions: subtractive, additive, inductive and reflected color. His research challenges a new way of thinking about the phenomenon of color which is constantly expanding our perception of the world.