︎︎︎CVS
︎︎︎Raid
︎︎︎CHROMA
︎︎︎SF-FF*WIP
︎︎︎Patchi*WIP
︎︎︎OZO
︎︎︎ThevaTarn
︎ Nathanstrk24@gmail.com
︎ Linkedin
©2023 NATHE S.
︎︎︎CVS
︎︎︎Raid
︎︎︎CHROMA
︎︎︎SF-FF
︎︎︎Patchi
︎︎︎OZO
︎︎︎ThevaTarn
︎ Nathanstrk24@gmail.com
︎ Linkedin
©2023 NATHE S.
CVS FIRST AID PRODUCTS | PACKAGING DESIGN
CVS is a well known American pharmacy store. They have a large variety of product lines with private label. I chose first aid products because I feel that there is an opportunity worth looking into. In the first aid category I picked to do the products that treat the most basic and common wounds such as cuts, burns and scrapes. The products that are corresponding to these wounds are burn relief gel, hydrogel burn pads, tape, alcohol, ointment and bandages.
Problem : CVS first aid packaging has already trying to establish their 3 steps system to help their customers properly pick, use and treat their wound in order of 1, 2 and 3. However, their packaging does not reflect that and instead confuse consumers. Their current packaging does not set them out from their competitors but instead blend in with them which makes this even harder for customers to differentiate between products and brands.
Solution : To redesign and re-establish CVS first aid private label products at marketplace as a trusted and convenient brand by elevating the first aid experience through packaging and systematic brand. The redesign also give CVS an iconic red heart edge over as well as stand out on the retail market point.
Design : The new CVS private packaging are design to fit comfortably in customer's hand, convenient and easy to use. The tube packaging are design to be as both package and roll over squeezer. The box packaging are design to be easily open with one hand and stay on a shelf for access. The shape of the design took inspiration from scientific tools such as test tubes and flask as CVS is about innovation and re-inventing for a better health.
