RAID INSECTICIDE PRODUCTS | PACKAGING DESIGN | BRANDING





RAID is a well-known insecticide products brand by S.C. Johnson & Son, a corporation founded in 1956. Since this products's launch, "Raid" has grown to be a world-leading pest control brand and provides consumers around the world with effective solutions to protect their homes and families from bugs. I was asked to give the brand an edge over its competitors and completely revolutionize the pest control industry.





Problem :  Raid strives to appeal to a large audience and sees itself as a leader in the insecticide industry, yet the image is not reflected through its logo, site, packaging, and graphics. In fact, the brand feels generic, dull, and cliché. The brand ran out of room to expand.  

Solution :  To redesign Raid for expansion to a newer generation, set Raid apart from their competitors and make it the number one choice in insecticide industry. The redesign also solves current common packaging problems that exist visually and in the usage of the products.


Design : I find pests are like terrorists. They are infiltrating and undermining the peace of your home. The Raid redesign takes inspiration from modern weaponry for ultimate self-defense against these terrorists simply, timelessly, and strategically to empower you to take back what’s rightfully yours. The "bug pistol" or aerosol spray are design to work as a reusable product with interchangeable "bullets" refill that deals with different types of bugs.








Logo : Raid Logo mark took inspiration from military ranking symbol.  The new Raid logo keep the familiar shape of the shield from the old logo but modernized. The new logo are representing a military emblem, a proud symbol of fighter. The logo is indicating the fast action and compliment the effectiveness of raid’s products.